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“5 = 1€” for souvenirs in Paris, why do they write the price this way?

“5 = 1€” for souvenirs in Paris, why do they write the price this way?

They write it this way to create confusion. This attracts more potential customers to engage with the seller, since people conclude that the price is lower than it actually is. ... The more common way to express a price for several items is, for example, 5€ les 2, as in this image, meaning five euros for two pieces.

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